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Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights. First, they demonstratate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy. Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for acceleration—or even doubling—growth. As evidence of it’s value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process.

Publisher ‏ : ‎ American Marketing Association; Illustrated edition (September 28, 2018)
Language ‏ : ‎ English
Paperback ‏ : ‎ 292 pages
ISBN-10 ‏ : ‎ 0877573689
ISBN-13 ‏ : ‎ 978-0877573685
Item Weight ‏ : ‎ 13.9 ounces
Dimensions ‏ : ‎ 6 x 0.66 x 9 inches

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