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About Strategic Management in a Global Context impact of the downturn: Examination and evaluation of the global impact of the downturn on the automotive industry and how the industries have reacted pdf download

Strategic Management in a Global Context impact of the downturn: Examination and evaluation of the global impact of the downturn on the automotive industry and how the industries have reacted pdf offers a fresh look at what would have otherwise been a jaded topic the author of Strategic Management in a Global Context impact of the downturn: Examination and evaluation of the global impact of the downturn on the automotive industry and how the industries have reacted pdf book draws on a vast knowledge bank of insights and experience to execute this work.

Scientific Essay from the year 2010 in the subject Business economics – Business Management, Corporate Governance, The University of Surrey (School of Management ), language: English, abstract: ABSTRACT & CONCLUSION

The current recession, arising from a real estate crisis in the US and followed by a global financial crisis, has affected industries differently around the world. The automotive industry decreased by 15% globally in production of cars and light commercial vehicles (VDA, 2009) as result of the downturn. Lot of companies were supported by the government directly or indirectly. Obsolete structure of the industry and high overcapacity are the main problems. The assessment in this paper examines and evaluates the global impact of the downturn on the automotive industry and how the industries have reacted.

BMW, one of the ten largest car manufacturers worldwide, operates experienced a 10.4% loss in sales in relating to the previous year as result of the recession and decrease in demand in the automotive industry. The reaction to it was for example less investment in to R&D and redundancies. Almost all resources, capabilities and competitiveness of BMW were concerned. The extent to which the downturn affected those will be examined and evaluated in the second part of this paper.

The most important future trends in the automotive industry will be “green technology” and “changing in customers demand”. Capacity optimization will be important to win the competition. BMW is recommended to penetrate the market with its successful products and to invest in R&D to follow and setting industry trends. The third part of this paper provides perspectives and recommendation for the industry and provides strategy recommendations for BMW.

ABOUT THE AUTHOR

Markus B. Baum, MBA

Markus Baum is Group Finance Director at a management consulting firm with focus on business strategy, supply chain management (SCM), manufacturing & logistics, sourcing & purchasing, marketing & sales, financial management and information technology (IT-strategy). The company has subsidiaries in Germany, Switzerland, Belgian, France, United Kingdom and Russia.

Markus Baum earned a MBA with distinction from the University of Surrey (UK), is an international certified accountant, has and graduation in accounting & controlling and an apprenticeship as tax adviser assistant. Markus Baum is a member of the International Controlling Association.

ASIN ‏ : ‎ B076WYC83J
Publisher ‏ : ‎ GRIN Verlag; 1st edition (May 14, 2012)
Publication date ‏ : ‎ May 14, 2012
Language ‏ : ‎ English
File size ‏ : ‎ 2223 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 54 pages
Page numbers source ISBN ‏ : ‎ 3656192103
Lending ‏ : ‎ Not Enabled

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