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Storyselling for Financial Advisors : How Top Producers Sell pdf offers a fresh look at what would have otherwise been a jaded topic. The author of Storyselling for Financial Advisors : How Top Producers Sell pdf book draws on a vast knowledge bank of insights and experience to execute this work.

Learn what makes a client trust you to be their financial advisor. 

Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest “storysellers” of all time. These actual stories can help financial pros tap into the “gut reaction” of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.

Publisher ‏ : ‎ Kaplan Publishing (January 12, 2000)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 246 pages
ISBN-10 ‏ : ‎ 0793136644
ISBN-13 ‏ : ‎ 978-0793136643
Item Weight ‏ : ‎ 1.3 pounds
Dimensions ‏ : ‎ 7.25 x 0.5 x 9 inches

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