Stories That Stick PDF – Free Download

Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business is an amazing advertising book. In a sense, the title of the Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business pdf free book embodies the meaning of the name. Nevertheless, you can no longer easily find Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business pdf free download online.

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About Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business pdf download

Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business pdf offers a fresh look at what would have otherwise been a jaded topic the author of Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business pdf book draws on a vast knowledge bank of insights and experience to execute this work.

A clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.

You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors.

But what stories do you need to tell? And how do you tell them?

In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate:

  • the Value Story, to convince customers they need what you provide;
  • the Founder Story, to persuade investors and customers your organization is worth the investment;
  • the Purpose Story, to align and inspire your employees and internal customers; and
  • the Customer Story, to allow those who use your product or service to share their authentic experiences with others.

Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling.

Every person, every organization has at least four stories at their disposal. Will you tell yours?


From the Publisher

stories that stick, Kindra Hall, storytelling, marketing

stories that stick, Kindra Hall, storytelling, marketing

Every person has a gap in their business they want to fill, and the bridge for that gap is a good story. Professional storyteller Kindra Hall shows business leaders the four unique stories they already have at their disposal to more effectively captivate and convert audiences.

stories that stick Kindra Hall marketing

stories that stick Kindra Hall marketing

stories that stick Kindra Hall marketing

stories that stick Kindra Hall marketing

stories that stick Kindra Hall marketing

stories that stick Kindra Hall marketing

stories that stick Kindra Hall marketing

stories that stick Kindra Hall marketing

Identify the gaps in your business and use storytelling to close them.

Learn the four ingredients every story needs.

Know what makes a truly compelling story by learning the three-part framework of great storytelling.

Understand the four essential stories every business already has.

stories that stick, Kindra Hall, marketing

stories that stick, Kindra Hall, marketing

stories that stick, Kindra Hall, marketing

stories that stick, Kindra Hall, marketing

stories that stick, Kindra Hall, marketing

stories that stick, Kindra Hall, marketing

stories that stick, Kindra Hall, marketing

stories that stick, Kindra Hall, marketing

About the Author

Kindra Hall is an award-winning professional storyteller and national speaker. She has been featured in Entrepreneur.com, as a weekly columnist at Inc.magazine, and is Chief Storytelling Officer for Success magazine. When not on the road speaking, she lives in New York City with her husband and young son and daughter.

Publisher ‏ : ‎ HarperCollins Leadership (September 24, 2019)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 240 pages
ISBN-10 ‏ : ‎ 140021193X
ISBN-13 ‏ : ‎ 978-1400211937
Item Weight ‏ : ‎ 13.6 ounces
Dimensions ‏ : ‎ 6.3 x 0.88 x 9.3 inches

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