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Revenue Management and Pricing: Case Studies and Applications pdf offers a fresh look at what would have otherwise been a jaded topic the author of Revenue Management and Pricing: Case Studies and Applications pdf book draws on a vast knowledge bank of insights and experience to execute this work.

Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.

Publisher ‏ : ‎ Cengage Learning EMEA; 1st edition (January 29, 2004)
Language ‏ : ‎ English
Paperback ‏ : ‎ 216 pages
ISBN-10 ‏ : ‎ 1844800628
ISBN-13 ‏ : ‎ 978-1844800629
Item Weight ‏ : ‎ 1.05 pounds
Dimensions ‏ : ‎ 7.5 x 0.75 x 9.5 inches

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