PR Strategy and Application PDF – Free Download

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PR Strategy and Application: Managing Influence pdf offers a fresh look at what would have otherwise been a jaded topic the author of PR Strategy and Application: Managing Influence pdf book draws on a vast knowledge bank of insights and experience to execute this work.

PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21
st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. 

  • Winner of the 2010 PRIDE award given by the PR Division of the National Communication Association
  • Gives detailed treatment of how activists have used public relations including a consideration of how activists have been important to the historical develop of PR

  • Argues for a move away from a corporate-centric view of public relations and for public relations to be seen as the management of mutually-influential relationships

  • Emphasizes the importance of stakeholder expectations in shaping organizational actions and being a foundation for discussions between organizations and stakeholders

  • Emphasizes the perspective that stakeholders and organizations are linked together in a complex networks rather that a series of separate relationships

  • Accompanying website includes chapter outlines, a test bank, PowerPoint slides, and useful links for students and teachers

 

Visit the further resources website for student and instructor materials at www.wiley.com/go/coombs

ASIN ‏ : ‎ 1405144084
Publisher ‏ : ‎ Wiley-Blackwell; 1st edition (August 31, 2009)
Language ‏ : ‎ English
Paperback ‏ : ‎ 368 pages
ISBN-10 ‏ : ‎ 9781405144087
ISBN-13 ‏ : ‎ 978-1405144087
Item Weight ‏ : ‎ 1.58 pounds
Dimensions ‏ : ‎ 7.5 x 0.74 x 9.8 inches

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