Online Consumer Behavior PDF – Free Download

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Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (Marketing and Consumer Psychology Series) pdf offers a fresh look at what would have otherwise been a jaded topic. The author of Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (Marketing and Consumer Psychology Series) pdf book draws on a vast knowledge bank of insights and experience to execute this work.

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

ASIN ‏ : ‎ 1848729693
Publisher ‏ : ‎ Routledge; 1st edition (April 25, 2012)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 400 pages
ISBN-10 ‏ : ‎ 9781848729698
ISBN-13 ‏ : ‎ 978-1848729698
Item Weight ‏ : ‎ 1.5 pounds
Dimensions ‏ : ‎ 6.1 x 1 x 9.1 inches

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