International Business PDF – Free Download

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International Business: The New Realities pdf offers a fresh look at what would have otherwise been a jaded topic the author of International Business: The New Realities pdf book draws on a vast knowledge bank of insights and experience to execute this work.

International Business: The New Realities caters to a millennial audience, the most diverse and educated generation to date. The book speaks to readers of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text prepares readers for international business in our modern world.

 

The Fourth Edition plays on millennials’ characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial readers and builds on their goals to help them obtain successful careers in international business.

 

KEY TOPICS: Introduction: What Is International Business?; Globalization of Markets and the Internationalization of the Firm; The Cultural Environment of International Business; Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business; Theories of International Trade and Investment; Political and Legal Systems in National Environments; Government Intervention and Regional Economic Integration; Understanding Emerging Markets; The International Monetary and Financial Environment; Financial Management and Accounting in the Global Firm;Strategy and Organization in the International Firm; Global Market Opportunity Assessment; Exporting and Global Sourcing; Foreign Direct Investment and Collaborative Ventures; Licensing, Franchising, and Other Contractual Strategies; Marketing in the Global Firm; Human Resource Management in the Global Firm

 

MARKET: For anyone interested in international business.

Publisher ‏ : ‎ Pearson; 4th edition (January 5, 2016)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 552 pages
ISBN-10 ‏ : ‎ 0134324838
ISBN-13 ‏ : ‎ 978-0134324838
Item Weight ‏ : ‎ 2.84 pounds
Dimensions ‏ : ‎ 0.39 x 0.39 x 0.39 inches

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