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About How Brands Grow: What Marketers Don’t Know pdf download

How Brands Grow: What Marketers Don’t Know pdf offers a fresh look at what would have otherwise been a jaded topic the author of How Brands Grow: What Marketers Don’t Know pdf book draws on a vast knowledge bank of insights and experience to execute this work.

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty,
How Brands Grow presents decades of research in a

style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from

soundly based.

Publisher ‏ : ‎ Oxford University Press; Illustrated edition (April 12, 2010)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 228 pages
ISBN-10 ‏ : ‎ 0195573560
ISBN-13 ‏ : ‎ 978-0195573565
Item Weight ‏ : ‎ 1.32 pounds
Dimensions ‏ : ‎ 9.1 x 0.9 x 6.4 inches

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