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About E-Commerce 2017 pdf download

E-Commerce 2017 pdf offers a fresh look at what would have otherwise been a jaded topic the author of E-Commerce 2017 pdf book draws on a vast knowledge bank of insights and experience to execute this work.

Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.

 

In the Thirteenth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

 

KEY TOPICS: The Revolution Is Just Beginning; E-commerce Business Models and Concepts; E-commerce Infrastructure: The Internet, Web, and Mobile Platform; Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps; E-commerce Security and Payment Systems; E-commerce Marketing and Advertising Concepts; Social, Mobile, and Local Marketing; Ethical, Social, and Political Issues in E-commerce; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B E-commerce: Supply Chain Management and Collaborative Commerce

 

MARKET:  For anyone interested in e-commerce.

Publisher ‏ : ‎ Pearson; 13th edition (January 13, 2017)
Language ‏ : ‎ English
Paperback ‏ : ‎ 912 pages
ISBN-10 ‏ : ‎ 0134601564
ISBN-13 ‏ : ‎ 978-0134601564
Item Weight ‏ : ‎ 3.65 pounds
Dimensions ‏ : ‎ 8.2 x 1.4 x 10.1 inches

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