Creative Direction in a Digital World PDF – Free Download

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Creative Direction in a Digital World: A Guide to Being a Modern Creative Director pdf offers a fresh look at what would have otherwise been a jaded topic the author of Creative Direction in a Digital World: A Guide to Being a Modern Creative Director pdf book draws on a vast knowledge bank of insights and experience to execute this work.

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms. 

Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction and design that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.

  • Divided into ten chapters. Each focuses on a different key aspect of the creative director’s job from start to finish.
  • Learn how to understand the client’s biggest challenges and distill insights about the audience into creative strategies.
  • Develop the skills needed to communicate your ideas to a skeptical client. 
  • Learn how to more effectively manage your creative team.
  • And most importantly craft digital experiences that get results.

Publisher ‏ : ‎ CRC Press; 1st edition (September 1, 2016)
Language ‏ : ‎ English
Paperback ‏ : ‎ 136 pages
ISBN-10 ‏ : ‎ 1138847518
ISBN-13 ‏ : ‎ 978-1138847514
Item Weight ‏ : ‎ 11.2 ounces
Dimensions ‏ : ‎ 7 x 0.5 x 9.75 inches

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