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Consumer Behaviour in Tourism pdf offers a fresh look at what would have otherwise been a jaded topic. The author of Consumer Behaviour in Tourism pdf book draws on a vast knowledge bank of insights and experience to execute this work.

Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.

This fourth edition has been updated to include:

  • new material on the impact of Information Communication Technologies (ICT) developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, and the impact of crises and natural disasters on tourism and the cruise industry
  • thirty brand new international case studies about topical issues such as Airbnb, travel blogs, overtourism, Covid-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film- and TV-induced tourism, and tourism in Antarctica
  • new online resources including PowerPoint slides and a case archive.

Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow students to check their understanding of what they have read. This book is an invaluable resource for students studying tourism.

Publisher ‏ : ‎ Routledge; 4th edition (December 15, 2020)
Language ‏ : ‎ English
Paperback ‏ : ‎ 500 pages
ISBN-10 ‏ : ‎ 0367495597
ISBN-13 ‏ : ‎ 978-0367495596
Item Weight ‏ : ‎ 2.04 pounds
Dimensions ‏ : ‎ 6.75 x 1 x 9.5 inches

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