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Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands pdf offers a fresh look at what would have otherwise been a jaded topic the author of Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands pdf book draws on a vast knowledge bank of insights and experience to execute this work.

If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies.

Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.

Up to this point you’ve only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel frustrated because you’re not getting the results you hoped for. You’re also confused about what you should do next.

In
Banking on Digital Growth,
James Robert Lay unlocks the secrets of digital growth with a strategic marketing manifesto to transform financial brands. You’ll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10X more loans and deposits while finally proving the value of marketing as a strategic growth leader—not a cost center.

Publisher ‏ : ‎ Lioncrest Publishing (May 8, 2020)
Language ‏ : ‎ English
Paperback ‏ : ‎ 280 pages
ISBN-10 ‏ : ‎ 1544507712
ISBN-13 ‏ : ‎ 978-1544507712
Item Weight ‏ : ‎ 12.6 ounces
Dimensions ‏ : ‎ 5.5 x 0.71 x 8.5 inches

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