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Advertising Psychology ( Revised Edition ) (Chinese Edition) pdf offers a fresh look at what would have otherwise been a jaded topic. The author of Advertising Psychology ( Revised Edition ) (Chinese Edition) pdf book draws on a vast knowledge bank of insights and experience to execute this work.

From the aspect of advertisement operation, the book is divided into eight chapters (introduction, psychological basis of advertising strategy, the psychological basis and methods of advertising planning, the principle and method of advertising persuasion, the psychological law of advertising performance, psychology, advertisement factors and psychological effect of media planning, and advertising effectiveness measurement). This book is results of the authors more than 20 years of advertising teaching and research work, it is rich in content, informative and focuses on the combination of theory and practice. Based on the first edition, the revised version introduces a large number of the latest foreign research literature, and domestic reliable research results in recent years, making the book distinguish from similar domestic works.

Publisher ‏ : ‎ Higher Education Press; 2nd edition (August 1, 2011)
Language ‏ : ‎ Chinese
Paperback ‏ : ‎ 315 pages
ISBN-10 ‏ : ‎ 7040321386
ISBN-13 ‏ : ‎ 978-7040321388

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