A Grammar of Typography PDF – Free Download

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A Grammar of Typography: Classical Design in the Digital Age pdf offers a fresh look at what would have otherwise been a jaded topic the author of A Grammar of Typography: Classical Design in the Digital Age pdf book draws on a vast knowledge bank of insights and experience to execute this work.

The complete guide to achieving classical type and book design with a keyboard and screen.

How do we absorb the lessons of the printing tradition’s hot metal past and bring them to the digital era? Distinguished designer Mark Argetsinger guides the reader through every aspect of modern book design and production ― from the choosing the proper typeface and leading of type to the choice of paper and specifications for binding.

Chapters include “The Classical Tradition,“ “A Short History of Typographical Variations,“ “Desktop Publishing,“ “Composition,“ and “OpenType Fonts and Font Editing.“

Illustrated with over 425 images and diagrams, many in color, Argetsinger discusses and delineates typography as a discipline, situating it among other art forms. Two appendices cover the history of cast-type ornaments and of Greek typography. Throughout there is special reference to the historical printers’ grammars―from Moxon to De Vinne―that serve as a present-day apprenticeship in the traditions of classical typography. Whether a novice or an expert, readers will gain a deeper appreciation for text, and all its rules of form, that can make words on a page a joy to the eye.


From the Publisher

Grammar of Typography

Grammar of Typography

The complete resource and guide to achieving classical book design with a keyboard and screen.

Whether a novice or an expert, readers will gain a deeper appreciation for text—and all its rules of form—that creates a joy for the eye.

How do we absorb the lessons of the printing tradition’s hot metal past, then bring them to the digital era? Distinguished designer Mark Argetsinger answers all of these questions in a series of chapters that deal, sequentially and comprehensively, with every aspect of modern book design and production— from the choosing the proper typeface and leading of type, to the choice of text paper and specifications for binding.

Contents include

The Classical Tradition
A Short History of Typographical Variations
Type in the 20th and 21st Centuries
Desktop Publishing
Basic Layout — Type
Basic Layout — Images
Format and Mise-en-page
Composition

Argetsinger discusses and delineates typography as a discipline, situating it among other art forms.

Two appendices cover the history of cast-type ornaments and of Greek typography.

Throughout there is special reference to the historical printers’ grammars—from Moxon to De Vinne—that serve as a present-day apprenticeship in the traditions of classical typography.

Mark Argetsinger is a celebrated designer who has won awards in publication design competitions hosted by the Association of American University Presses (AAUP), the American Institute of Graphic Arts (AIGA), and the American Alliance of Museums (AAM). Argetsinger is also the recipient of the Carl Hertzog Award for Excellence in Book Design (1998).

Publisher ‏ : ‎ David R. Godine, Publisher; Annotated edition (May 5, 2020)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 529 pages
ISBN-10 ‏ : ‎ 1567926533
ISBN-13 ‏ : ‎ 978-1567926538
Item Weight ‏ : ‎ 5.25 pounds
Dimensions ‏ : ‎ 9 x 2.2 x 12.3 inches

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