The International Brand Valuation Manual PDF – Free Download

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About The International Brand Valuation Manual pdf download

The International Brand Valuation Manual pdf offers a fresh look at what would have otherwise been a jaded topic the author of The International Brand Valuation Manual pdf book draws on a vast knowledge bank of insights and experience to execute this work.

The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method.

The book:

– Provides a thorough overview of all the tools available for the brand valuation practitioner.

– Offers an informed view on which methodologies are most suitable for different types of applications, and explains why.

– Acts as an all-in-one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves.

– Features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others.

Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain.

ASIN ‏ : ‎ 0470740310
Publisher ‏ : ‎ Wiley; 1st edition (August 14, 2009)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 448 pages
ISBN-10 ‏ : ‎ 9780470740316
ISBN-13 ‏ : ‎ 978-0470740316
Item Weight ‏ : ‎ 1.68 pounds
Dimensions ‏ : ‎ 6 x 1.2 x 9 inches

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